Wednesday, August 25, 2010

How Feedback Converts to An Increase In Sales

We hired a graphic designer and are working towards a cool new design for our soaps.  To the left are the new concepts that she came up with.

We have to change our soap packaging for two reasons: 1) Wrapping each soap is a time consuming process that is hindering us from mass production, and 2) Many of our customers were complaining on their YouTube channels and blogs that they loved the look of the zebra print tissue paper, but they didn't like the functionality of it.  The reason why the wrapping is not functional is due to the fact that most of our customers like to cut their soaps into slices in order to conserve them longer.  However, after cutting the soaps, they had no where to store them.

Now that the cost of the soap boxes is no longer an issue, we have solved both problems.  The soaps are now scalable for mass production and our customers have a cute, yet functional, soap box

A Young Girl's Guide To the Old Boys' Club:
There is no way we could have known that our customers used slices in order to prolong the life of the soap.  Fortunately, we have a feedback system in place.  Every single one of our products has been reviewed dozens of times, because we have an active YouTube Beauty Guru Community.  These girls (and guys) buy our products and post their thoughts for the world to see.  This may seem scary at first, however their feedback has been invaluable to our company and we would not be where we are today without them.  What processes do you have in place to get instant feedback from your customers, clients, colleagues, and management?  Don't take their criticism personally -- even when it hurts. Think of it as a way to help you grow stronger and make your products better.  I have so much confidence when I show my products to others now, because I know that hundreds of people around the world agree with me.  It also forces you to make some critical business decisions like stocking up on products and services that people love, and axing the ones they hate.  You'd be surprised how hard it is to give up on a product that no one likes but you.  Surrender it as a failure and devote your time and attention to better things.  Don't ever cling onto something like it's your firstborn child, when other people wish you'd rid yourself of it. I'll leave you with this little story: I created a body oil called Oil Sliq and literally only one person bought it.  I tried to market it in so many ways, but no one wanted it.  After I accepted its defeat, I focused my attention on creating a lotion and that's how my iCing Body Frosting was created.  It became a success almost instantly and remains so today.

Aarin Elizabeth is the founder of iVi Scents | Nontoxic Bath and Body
Get these helpful business tips delivered to you by email


  1. So Wonderful!!!!!!!!!!

  2. omg that is brilliant! :) i just filmed a review on your soaps, so ill link it in a email later sometime :)

  3. Thanks Tiffany! Can't wait to see it!