Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, August 26, 2010

iVi Scents is Giving You a Piece of Our Business


iVi Scents is a community oriented company.  We wouldn't be here if it weren't for our loyal customers and fans!  To give back to all the people who have given so much to us, we are offering you a piece of our business.  Our new program, iVi Scents Affiliates, will be an opportunity for us to share the wealth with you.  It's simple and requires little to no work!


Here's how it goes:
  1. Sign up for an iVi Scents Affiliate account
  2. Post a link or banner on your website, blog, email, YouTube channel, or Facebook Page
  3. Earn 10% commission on all orders that come to us from your links.
We'll give you everything you need to get started, including banners and links.  These banners will be specifically assigned to you.  All you have to do is cut and paste the html code from your iVi Scents account into your website.  When you login to your account, you will be able to see your sales commissions and orders that came to us via your links.

A Young Girl's Business Advice:
Affiliate programs and referral programs are a powerful method of marketing, because they come from fellow consumers, and therefore carry much more weight than if they had come from the company. How can you harness the power of word of mouth marketing in your business?  Can you start an affiliate program or a referral program to get the word out about your company and help others to make some extra income at the same time?


Aarin Elizabeth is the founder of iVi Scents | Nontoxic Bath and Body
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Tuesday, August 24, 2010

Tradeshow Exhibition to Enter the Wholesale Market

I just booked our spot at the California Gift Show in Los Angeles on January 21-24!  This is probably the biggest thing that has happened to my business to date.  The Gift Show is an international trade show that matches retailer buyers with wholesale sellers. We are going as a wholesaler.  This will give iVi Scents the opportunity to get into shops, boutiques, spas, department stores, hotels, amusement parks, etc.

Usually, new exhibitors are relegated to the back of the convention center, because the prime real estate is reserved for more senior exhibitors.  However, the Git Show sales representative told me that I called at exactly the right time, because she was about to give this booth away to someone with more clout.  Instead, she gave it to me.  Favor. The iVi Scents booth is going to be towards the front of the L.A. Convention Center along the main pathway.  In fact, buyers will have to pass my booth in order to get to all the other booths.  The sales representative also told me that we should pick up at least 20 to 30 vendor accounts if we set up our booth well. That means iVi Scents could be coming to a store near you!

I could have chosen a booth with the bare necessities, namely drapes and piping.  But I opted for the next package up, which means that my booth comes with hard white walls, black carpet, and a light installation.  I chose this option for two reasons: 1) the location is better, and 2) the booth is move in ready.  I can paint, install shelves, and decorate if I want, but I don't HAVE to.   Having options is key for me.

Since I've never set up a tradeshow booth before you have the opportunity to learn with me. I'll have to scour the internet trying to find good ideas.  I've been working with a graphic designer to create my new website and product packaging, so maybe she can help me out.  She'll have to design some really big posters, brochures, and fliers! 

Tradeshows are a unique opportunity to put your products in front of people who will buy them in mass amounts on behalf of their stores.  Are your products scalable for this kind of purchasing?  For instance, I wanted to make my soaps in fun shapes and colors, but then I realized that they could not be mass produced easily (scalable).  So I had to employ a simpler shape that could be reproduced quickly and easily.  Scalability is what's going to separate the men from the boys in business.  It's also what determines who gets into the department stores and who stays at the flea market.

Aarin Elizabeth is the founder of iVi Scents | Nontoxic Bath and Body
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Wednesday, August 18, 2010

How To Contact A Celebrity

Find iVi Scents Swag in your GLAMINAR Tour bag!

I am excited to announce that YouTube superstar, Kandee Johnson has extended a sponsorship opportunity to iVi Scents to be a part of her 2010 GLAMINAR Tour sponsor lineup. This lineup includes other fabulous companies like Zuca, Dinair Brushes, NYX, Urban Decay, Crown Brushes, Alcone, and many others.  We are honored to be included alongside these great companies, and ecstatic to be a part of Kandee's inspiring tour. To show our love and support, iVi Scents will giveaway an iSmell Soap to every one who attends an upcoming GLAMINAR.

With over 350k subscribers, Kandee Johnson is huge in the YouTube Beauty Community, a community where my business thrives.  Everyone wants her to review their products , because if she does, your products will be seen by hundreds of thousands of people.   IHow did I do it? I employed an age old adage: "It is better to give than to receive." I contacted Kandee and asked her if we could send iSmell Soaps to stuff her GLAMINAR gift bags.  She accepted this offer, and with it, I was able to get noticed and stay in contact with one of the biggest gurus on YouTube!  View her iVi Scents Blog Post here.

But remember, don't ever contact someone bigger than you and ask them for something.  Always contact them with a product you can give them or a service you can provide for them.  No one likes a taker, so be a giver!

Aarin Elizabeth is the founder of iVi Scents | Nontoxic Bath and Body
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