Monday, August 23, 2010

How First Impressions Can Make or Break a Sale

So I've been shopping around for new labels to package the iCing Body Frostings and iShine Sugar Scrubs.  I'm looking for something that is waterproof, chic, and durable. Professional labels has always been a goal for my company.  However, you have to be realistic about your budget constraints.  When  I first started this company, I used to print the labels myself on my home computer.  Then I moved to a digital printer who could print lots of labels quickly (short run) without expensive minimum amount requirements.  However, I am moving the business towards wholesale and cannot get by any longer without having professional labels.

The first step in this process is to find out what the labeling requirements are in your industry.  Soaps and cosmetic products are regulated by the FDA.  So I read through all the legal jargon in order to find out what the required items were, where to display them, and how to arrange them on the package.  Then I had to create all of the words on the package (copy) and give that to my graphic designer.  The next step is to figure out the circumference of the jar and for her to create a template from that.

I had been looking all around for a label company when I came across one that I was really impressed with.  They sent me a beautiful portfolio with lots of different label samples inside.  The portfolio was completed with brochures and a business card.  This was a stark contrast to what some of the other companies have sent. The majority of companies sent me shoddy labels in a plain envelope with my name handwritten on the front -- literally, with nothing else inside.  If a company can't even do their sample presentation correctly, how do you think the rest of the job is going to turn out?

Nothing gets my goat more than a sloppy presentation.  Just because you are a small company doesn't mean that you can't do things the right way.  Work with the limited budget you have to create something that you can be proud of.  Remember, you only get one chance to make a first impression, so put your best foot forward.  If you don't, you could get the boot!

Aarin Elizabeth is the founder of iVi Scents | Nontoxic Bath and Body
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  1. a washington d.c store! pleaseee! tons of little botiques in georgetown! or lemon twist in arlington, va!

  2. I love, DC and actually used to live in Arlington for a while. I was a congressional intern for Hilda L. Solis, who is now the US Secretary of Labor.